I can’t even tell you how excited I am about this. Yes, anytime there is change it takes a little getting used to but this is a welcome change in my book. Why? It’s going to wipe all the posers off the face of the “facebook” earth! 
As you may have heard, March 30th Facebook will force the new timelines onto business pages. This new change includes things like cover photos, removing the “like-gate”, and admin messaging capability (just to name a few). Facebook is strongly emphasizing the power of content rather than likes. It doesn’t matter if you have 5,000 fans if you don’t interact with them and that is what this change is saying. What does this mean for marketers..oh right, what we are PAID to do. Gone are the days of “I have more fans that you..” (well, maybe not right away). Now people should be asking “how many people are ‘talking about this’”. While contests will still be important..they are just another way to interact but are not the end all be all.
Facebook pages of the past might have lived up to the “if you build it, they will come” mentality but not any longer. The old “content is king” is back and bigger than ever. Need help converting your page and actually building your brand rather than just your number of likes, contact me.
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